Corporate events can be tense, stressful, or simply involving the retention of a lot of information at once. Either way, it involves a lot of brain work, and for any brain to function healthily and make the right decisions, it must take a break from time to time.
To fill the need for a break, the Coffee Break concept was introduced. Allegedly, the “coffee break” concept originated in Stoughton, Wisconsin in the late 19th century, among the wives of Norwegian immigrants. The city celebrates this every year with the Stoughton Coffee Break Festival.
The term “coffee break” didn’t actually become popular until a “Pan-American Coffee Bureau” ad campaign of 1952. The ad read: “Give yourself a Coffee-Break—and Get What Coffee Gives to You.”
Coffee Breaks are an important part of the corporate world today. Any successful corporate event has a coffee break attached to it. It may be a welcome coffee break, welcoming your attendees to the event with warmth and some pleasantries through snacks while they go through registration and get to break the ice among one another. Alternatively, it can be a mid-morning coffee break, usually a few hours into the event, allowing participants to take a break, cool off, digest the information presented and once again network with one another. Finally, an afternoon coffee break is the perfect pre-closure break, allowing guests to digest everything presented to them throughout the day, similarly to the morning break, as well as make final networking attempts, and enjoy some snacks.
Enjoying snacks and treats served, while it may sound simple, is an important aspect of making your event impactful and iconic. The more senses you positively involve, the more a memory becomes effective and unforgettable. Treating your attendees to some snacks that’ll trigger their taste senses will cause more attendees to want to return to your event as well!
Keep an eye out on our blog to see our upcoming post on “What to look out for when deciding on Coffee Break menus”.
…The term “coffee break” didn’t actually become popular until a “Pan-American Coffee Bureau” ad campaign of 1952. The ad read: “Give yourself a Coffee-Break—and Get What Coffee Gives to You.”
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